1. Planning and coordinating the quarterly marketing plan, campaigns and events. Preparing communication materials and ensuring the smooth communication between regional offices and headquarters.
2. Managing the production of marketing materials, including Quick Start Guide, Datasheet, User manual, website information, posters,
flyers, prints, eNews and video; arranging for the effective distribution of marketing materials.
3. Support the design, development, and implementation of trade show displays/demos, and participate in booth staffing.
4. Understand markets and respective product position within served markets. Research competitive products, maintain a comprehensive
database, and collect market/industry trends.
5. Work with regional counterparts to provide clear marketing messages and deliverables that drive the sale of company products
6. Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications on campaign.
7. Evaluating marketing campaigns; supporting the Product Management, Channel Marketing, and Digital Marketing.
8. Participate in managing the product life cycle, from conception to launch and phase-out.
9. Collaboration with internal and external stakeholders.
10. Build industry partnerships and develop co-marketing initiatives to drive company brand awareness.
過去產業經驗: 自有品牌電子業, 如 NB / Pad / 手機 / 網通產品 / NAS / SetTop Box等系統產品經驗
所需年資: 產品行銷經驗: 8 年以上
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