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Core Surface Marketing Responsibilities:
Our core priorities for the Surface business are (1) Launch new devices offerings that transform productivity and catalyze growth in the Windows ecosystem (2) Build a premium Surface brand that delivers and showcases the best of Microsoft in Taiwan market (3) Catalyze device-led digital transformation to drive commercial adoption of the Surface portfolio (4) Develop a sustainable business that delivers GM and affords the ability to deliver on the first three. As a member of the Surface team, you play an essential role to the healthy growth of the business.
Surface PMM include:
Plan
Lead the subsidiary efforts to launch new services Devices and Accessories including New Surface Pro. Ensure local PR, marketing and sales efforts including Early Adopter Program aligned and ready at announce.
Develop strong partnerships with cross-BG teams, Surface SSP and broaden our reach by leveraging compelling external partnerships.
Collaborate with the Surface Consumer team to ensure that plans and offer strategy are aligned.
Execute
Deliver forecasting accuracy for Commercial IPQ, increasing Surface portfolio sales and premium mix vs. budget. Strengthen customer engagement in applicable markets. Manage End-of-Life transitions during product launch periods.
Showcase Surface value through marquis brand and customer stories and local commercial digital marketing to increase KPIs across the funnel. Drive local marketing efforts including PR, digital, events to increase committed pipeline coverage and through partner sales. Deliver great Surface experiences through EBC Engagements and presence in local industry/trade events.
Establish Surface as the lead for Digital Transformation with a minimum of 20% deals that pull or support M365 for Enterprise and Business. Maximize the Surface opportunity with every sale and increasing % attach to Microsoft 365 Enterprise/Business deals.
Measure
Awareness. Grow the of awareness, perception and consideration (launch +90 days) in local market.
Customer Stories and Case Studies. Develop number of customer stories and case studies showcasing the best of the Surface portfolio
Billed Revenue. Increase commercial billed revenue and % attach to Microsoft 365 deals.
Surface Premium Mix. Drive a high premium mix.
Apple Share. Apple compete wins to take share from the competition in the premium category.
Report
Exceed Billed Revenue forecast, take share from Apple by increasing Pro sales and catalog growth. Grow the Surface Opportunity by increasing the attach to deals.
Accountabilities:
This role will create or translate marketing plans for the products, understanding of the market, competitive landscape, customer and economic dynamics. PMM will develop strong partnerships with the other marketing and sales stakeholders to lead and execute the fiscal year local priorities. By partnering with all relevant teams, PMM will create the most impactful marketing strategy and execution plan, minimizing ad-hoc and un-integrated customer and partner outreach.
PMM key deliverables will include annual marketing execution plan, channel plans, launch plans, internal and partner readiness plan, product content and programs, local customer evidence, and competitive positioning and response insights.
Qualification:
Experience
• 3-5 years related experience
Skills & Knowledge
• Partner and customer focused
• Understand product advocacy and evangelism
• Core marketing experience (positioning and messaging)
• Being a conduit between technology and the business with the voice of customer in mind
• Excellent communicator
• Strong ability to influence for impact
Education:
• Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science
