職務說明 / Key Responsibilities
【job description】
• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Plan and manage marketing campaigns, including digital, content, and traditional marketing efforts.
• Oversee the creation of compelling content, including blog posts, newsletters, videos, and promotional materials.
• Monitor and analyze campaign performance metrics, providing actionable insights for optimization.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
• Manage vendors, agencies, and key opinion leaders (KOLs) to increase public awareness of SEMI’s activities and events.
• Collaborate with marketing professionals, including digital marketing, PR, and social media, fostering creativity and excellence.
• Stay updated on industry trends, market dynamics, and competitor activities to identify new opportunities.
• Value up SEMI's global brand and presence and prospective members understand SEMI's value propositions.
• Drive brand awareness, traffic growth, membership participation through effective marketing communications.
需求條件 / Key Requirements
科系要求
市場行銷相關,企業管理相關
工作技能
行銷製作物規劃與執行
廣告企劃案╱文案撰寫
廣告創意發想與提案
社群媒體經營管理
網路活動規劃與執行
行銷策略擬定
其他條件
• Strong communication skills including writing and presentation
• Great time management and marketing campaign management skills
• Demonstrated ability to collaborate cross-functionally while able to work independently
• Confidence to share opinions and suggest improvements
• Able to accomplish tasks with minimal instruction and guidance
• Quick learner and feel comfortable with fast-paced working environment
• Bachelor degree or above in Marketing, Business Administration, Media, Communication, or a related field
• Proven experience in a senior marketing role for over 6 years, with a track record of successful campaigns in B2B field. Experience in technology industry marketing is a plus.
• Strong knowledge of digital marketing tools and platforms, including SEO, SEM, and analytics tools.
• Exceptional communication, project management, and analytical abilities.
• Fluent English communication skills