職務說明 / Key Responsibilities
[Team/Position Description]
Join the LINE Shopping team as the owner for our Official Account (OA) - 品牌名店, where you'll craft and execute compelling campaigns that engage millions of users and deliver business goal.
[Responsibilities]
* Plan and execute communication strategies and campaigns to drive traffic, user engagement, and commercial performance.
* Continuously grow active followers and user interaction by aligning campaign design with user interests and promotional goals.
* Develop scalable thematic frameworks to build recall on campaign theme and encourage user revisit intent.
* Manage OA tone & manner, content accuracy, and design to align with company guidelines.
* Leverage audience data and segmentation tools to enhance message relevance and improve conversion rates.
* Analyze performance across content types, campaigns, and placements to generate actionable insights and improve cross-functional collaboration.
* Drive follower growth through sticker campaigns and cross-service collaboration
需求條件 / Key Requirements
1.語文條件
英文(聽:精通、說:精通、讀:精通、寫:精通)
2.工作技能
網路活動規劃與執行
行銷策略擬定
品牌知名度推廣
3.其他條件
Basic Qualifications
* Bachelor’s degree required.
* At least 1 year of experience in e-commerce, digital business, or media agency, preferably in owned media operations or campaign/content marketing.
* Strong team player with good communication and presentation skills.
* Able to work under pressure, manage multiple projects, and meet tight deadlines in a fast-paced environment.