職務說明 / Key Responsibilities
負責 Enterprise & SMB 業務區段的品牌推廣與需求創造,執行產業行銷策略、商業活動、MQL 管理與行銷營運。
需求條件 / Key Requirements
Responsibilities:
Support growing brand and demand for the Enterprise & SMB business segment through close collaboration with Taiwan business & marketing stakeholders
Responsibilities and accountabilities of the position:
• Collaborate with internal teams and partner with the business team to generate customer insights for the REL/SMB business segment (segments, decision journey), as well as external vendors, including PR, event, social media, and media-buying agencies.
• Plan and execute industry focused strategies and commercial events, for e.g. channel , AI ISV and StartUps, as defined from time to time, as well as handle E2E thought leadership activities in hybrid environment
• Work closely with segment teams in identifying and creating database for targeted marketing and sales outreach to focus accounts.
• Support demand generation programmes in partnership with Enterprise & SMB business teams and manage lead generation processes end-to-end, including MQL capture, submission, tracking and reporting.
• Prepare post-event reports and submit proof of execution (POE) documentation accurately, completely, and within required timelines. Ensure Marketing Qualified Leads (MQLs) are captured, uploaded and submitted through approved systems. Monitor lead aging, lead progression and follow-up status with relevant sales stakeholders to support timely lead management.
• Regular interlock with business leader and sales managers to understand the pipeline and enablement needs and help define develop action plan to close the gaps. Support REL/SMB teams with sales enablement (curation and access of content)
• Manage campaign operations and governance, including procurement, campaign tracking, reporting systems, and budget accountability. Ensure purchase requisitions (PRs) and purchase orders (POs) are set up accurately and on time in accordance with monthly readiness guidelines and business requirements.
• Maintain accurate marketing operations records and reporting across campaign tracking, procurement, MQL management, lead management and Proof of Execution (POE) documentation, ensuring data integrity and governance compliance.
• Develop innovative / out-of-box ideas to engage CEOs and CIOs with an end-to-end solutions provider brand.
【加分條件】
Requirements:
• 5-8 years’ event execution and marketing related working experience
• B2B marketing experience in the technology sector is preferred.
• Excellent verbal and written communication skills in both English and Chinese.
• Possess strong computer skills with demonstrated proficiency in Microsoft Office. Knowledge and experience and digital and social media marketing will be a plus.
• Proactive, independent, highly organized, and detail-oriented, with the ability to manage multiple priorities and meet deadlines.
• Analytical mindset with a passion for embracing technology and AI
本職缺為派遣工作,求職者個人履歷資料將作為推薦要派工作之用。
【技能需求】
Microsoft Office
【語言要求】
英文(聽:精通、說:精通、讀:精通、寫:精通)
法定福利與權利
雇主依法應盡義務(含勞動基準法、性別平等工作法、全民健康保險法、勞工保險條例等)及員工依法應享權利(如勞健保、勞退、特別休假、婚假等)